The genre of our music video is Soft Rock. The conventions of a soft rock music video consists of either: black clothing, a dark background/lighting, dark make up and a isolated location or colourful clothing, bright background/lighting, natural makeup and a location where it is fun or it could include both of these concepts. Several soft rock artists who follow these conventions are Avril Lavign and Pink. Avril Lavigne's
'Hot' music video consists of coloured clothing, bright backgrounds and a fun surrounding. Whereas, her 'Innocence' music video consists of wearing dark clothing, black eyeliner and in an isolated place playing a piano. Another example, is Pink's 'So What' music video - this too consists of bright colours and a fun setting. However, a music video that consists of both conventional ideas is Avril Lavigne's 'The Best Damn Thing' music video. This music video has bright and coloured backgrounds, however her make up is dark and at some points so are her clothing.
In our music video we decided to follow the conventions of a soft rock music video. Our music video consists of a dark dull background/setting, an isolated location, dark makeup and dark clothing. We decided to make the lighting brighter than what you would expect in a dark soft rock music video as we also wanted it to have an aspect of a pop and so by making the video a bit more soft and gentle it makes it more soft rock than just rock. Even though we did not go against or challenge the conventions of a music video, we did go against what our target audience expected in a soft rock music video. For example, they expected to see a basement as a location, however we decided to use an isolated forest as our location. We believed that by making the music video something our target audience wouldn't expect would be more appealing and interesting to them as it will be something different.
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