Today we were asked to show the draft of our digipak and we received both positive and negative comments. The positives were that; our front cover image subverted the meanings of colours as we had the dove in black and the artist in white. The reason for this is because doves are normally associated with freedom and we wanted to change the meaning and have the dove in black and our artist in white to show that freedom is actually in our own hands. Also her being in white signifies peace. The image on the inside of the digipack (heart shaped mirror with pictures behind it) was also liked and was said to be a great idea as it was different and well thought about.
The use of the rose was said to have fitted the conventions of our music video. But we also received constructive criticisms; the meaning behind the image of the rose was not understandable as it was not clear and we did not have a specific reason for it. However the reason for the image was that; the rose symbolizes love, the locket symbolizes them together and when you love someone you incorporate in their life and merged together which is why the pendent was wrapped around the rose. Also we needed to think about the colour scheme on our front cover as the majority was just black and would mean that the dove and the title wouldn’t be seen. Therefore, we have decided to make the back a dark grey colour which happens gradually. The back cover was also not clear as the colours were bright and did not relate to the rest of the covers and so that too will also be dark grey. And the title was said to be a bit small and so we will make it bigger for it to stand out more.
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