Planning For Digipack.

The purpose of a digipak is for the use of a permium package for CD singles, special editions of CD albums, DVDs and DVD sets. Digipaks consist of a 'bookstyle' paperboard with one or more platics trays which are capable of holding a CD or DVD attached to the inside. A group known as IMPAC Group, Inc, were the original owners of the Digipak trademark.

This is an example of a four sided digipack

This is probably the most common, which includes a pocket with a booklet including lyrics, information and photographs.

This is an example of a six sided digipak

This consist of a front and back cover, a spine, photgraphs of the artist(s), artist(s) information, song lyrics and a disc pocket. The reason for a larger digipak is that it allows the comstumer to have an easier viewing of the contents.

Therefore, because of this we have decided to make a digipak which consists of 6 sides. This will allow our audience to get a better understanding of what our images are trying to portray. The images with have chosen to use are; three windows, one broken, the other half broken and finally one that's not broken. The will be on the inside of the digipak and the reason why we have chosen those images are because it reflects on our music video. Our music video is about our main actor looking back and remembering how it started and ended; how the cracks began and what is left of the relationship. The mirror plays a significant role in this as in the music video our main character sits by the mirror as she remembers the relationships and what she needs to do to get out of it.

For the outer part of our digipak we have decided to have our main character standing on a hill with her arms out open to a dove flying away. The reason for this is because a dove represents freedom and in our music video our main character leaves the life she has for freedom. We also have a rose with a chain around it. The colours we have decided to use are dark colours such as black; however, we have decided to leave the dove as white because we want our audience to understand that having freedom is a positive thing even if it means losing the one you love. Everyone has the right to freedom and shouldn't feel the need to depend on someone. The use of black not only signifies pain but also 'hidden' and 'naive' - meaning that in a relationship the most important feelings are normally hidden from one another and lies are told; naive because we chose to believe we are in the wrong when we know we aren't in relationships.

Here are examples of album covers from artists in our music video genre:

Avril Lavigne:

Good Charlotte:

 

Linkin Park:

From looking at these three covers we can see that when it comes to the album covers of the music genre soft rock there is a variety of where the artist goes (front or back) and whether the artist is shown or not. There is also the use of bright and dull colours which could be used to reflect on the fact that it is a soft rock album. There is also a variety in the type of fonts used on a soft rock album cover as we can see in the pictures above. Therefore, when making our album covers we will have a range of choices on what it should look like and how it can reflect on being a soft rock album.